Overview of Brand Documents
Document Breakdown
Company Details
Contains canonical facts including target personas, exact offer pricing, operational policies, credentials, and naming rules. Researched automatically from your website, documentation subdomains, and relevant review platforms.
- What to exclude: Marketing slogans, unverified claims, or placeholder text for unconfirmed facts.
Evidence Database
Holds proprietary proof points, proprietary data, case outcomes, and arguable industry positions you are willing to defend publicly.
- Requirements: At least 30% of entries must be data- or case-driven. Public sources retain links, while internal sources remain unlinked.
- What to exclude: Confidential numbers, internal feedback, or unreleased data under NDA.
Writing Style & Voice
Defines sentence rhythm, emotional tone, permitted vocabulary, and style habits using exact excerpts from your existing content.
- What to exclude: Facts, pricing, founding dates, or team statistics. Keeping factual data inside Company Details ensures voice rules remain evergreen.
Page Style
Measures the physical layout of your live homepage and key marketing pages to establish structural copy budgets.
- What to exclude: Strategic aspirations. Page Style reflects your current live site structure only.
Generating & Updating Documents
Click Generate instruction (50 credits per document) on any card to have the agent research your site and generate an initial document. You can refine any document using plain-language instructions (e.g., “Our starter plan is €490/mo, not €390. Use pricing from /pricing”).Conflict Resolution Hierarchy
When source data or instructions conflict, the agent resolves them using the following priority:Workflow Dependencies
FAQs
Do I need all four documents before using Actions?
Do I need all four documents before using Actions?
No. Site Structure and Content Plan run without them. However, landing page and blog drafts require complete Brand Details to generate accurate, non-generic copy.
Should I regenerate a document if a single fact is wrong?
Should I regenerate a document if a single fact is wrong?
No. Edit the document directly using plain-language instructions. Only regenerate when major portions of your business or site architecture change.
How often should I update these documents?
How often should I update these documents?
Update Company Details whenever pricing or policies change, Evidence Database as new case studies/data emerge, and Voice or Page Style only during major rebrands.