
What Actions is for
While analytics show you where your visibility stands, Actions answers what to do next. A visibility score tells you that gaps exist, but it doesn’t show whether the issue is missing site pages, poorly structured content, or a lack of third-party citations. Actions analyzes your tracked prompts, captured LLM responses, competitor citation data, topical map, and live website to generate actionable files you can hand straight to a writer, developer, or client.Overview of Actions Pages
Recommended Workflow
While you can access pages in any order, this sequence yields the best results in practice:- Complete Initial Setup: Generate your commercial topical map and four brand detail documents. These give the agent essential factual context like pricing and target personas.
- Diagnose Gaps: Run Brand, Trust, Authority to identify why AI models aren’t citing your brand. Findings route directly into other Actions pages.
- Fix Architecture: Use Site Structure to pinpoint missing site pages and generate initial drafts for new landing pages.
- Fill Content Coverage: Turn prompts you are losing into structured content plans, briefs, and drafts using Content Creation.
- Build Off-Site Corroboration: Use Mentions & Backlinks to find review platforms, directories, and industry publications that influence AI responses in your category.
- Maintain Site Health: Run the four Skills audits during onboarding and monthly thereafter. These read your live site directly and require zero setup.
- Optimize Key Prompts: Build an Optimization Plan for individual high-value prompts to understand exactly what LLMs require before recommending your brand.
Data Sources
Outputs generated in Actions draw directly from real-time project metrics:- Captured AI Answers: Actual recorded responses across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
- Citation & Competitor Data: Analytics detailing which domains are cited in your category and how often.
- Project Topical Map: Content pillars, cluster topics, search intent, and business context.
- Live Site Scrapes: Fresh, real-time scrapes of your live URL during every run.
- Search Analytics: Integrations with Google Search Console and third-party search data.
Supported Output Formats
All generated assets are organized by format for seamless handoff:
All generated files land automatically in Deliverables for easy re-downloading.
FAQs
Do I need to use these pages in strict order?
Do I need to use these pages in strict order?
No, but completing setup first ensures better output quality. Without brand details, content drafts will lack specific business context. Skills is the exception—it runs directly off your live URL with zero setup required.
How often should I re-run these tools?
How often should I re-run these tools?
Re-run Brand, Trust, Authority and Site Structure quarterly or after major site changes. Run Content Creation and Skills monthly to adapt to shifting AI search trends.
Is this different from the audit in Get Started?
Is this different from the audit in Get Started?
Yes. The Get Started audit is a quick 12-prompt summary designed for sales pitches. The Brand, Trust, Authority page is an in-depth diagnostic for active projects.
Can I customize generated output?
Can I customize generated output?
Yes. Site Structure and Content Creation accept natural language prompts to modify recommendations before generating final files. Exported files can also be edited manually.
