> ## Documentation Index
> Fetch the complete documentation index at: https://docs.amadora.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Key Metrics
> Key metrics to measure your brand's AI visibility and competitive presence.
Amadora AI tracks your brand's real-time performance across AI engines like ChatGPT, Perplexity, and Gemini.
Instead of guessing how these models see you, we reverse-engineer their responses to generate four actionable scores:
* **Visibility Score:** How often you appear.
* **Share of Voice:** Your dominance compared to competitors.
* **Average Position:** Your ranking in recommendations.
* **Citation Share:** How frequently the AI links to your site.
Here is how to interpret these numbers on your dashboard.
## **1. Visibility Score**
> The percentage of conversations where your brand appears.
### What it is
The Visibility Score is your baseline metric for brand presence. It answers a simple yes/no question: When a user asks a relevant question, does the AI mention your brand at all?
### **How we calculate it**
We run your monitored prompts (questions) through AI engines. If your brand name appears in the text of the response, it counts as a "hit."
* **The Formula:**
```text theme={null}
(Total Responses Mentioning You ÷ Total AI Responses Generated) × 100.
```
* **Example:** If we run a prompt 10 times and you appear in 4 answers, your Visibility Score is **40%**.
### **Why it matters**
This is your foundational metric. You cannot get traffic or sales from AI if the model does not know you exist. A rising Visibility Score means the AI models are successfully retrieving your brand from their training data or live search results.
## **2. Share of Voice**
> Your dominance compared to the competition.
### What it is
Make sure to add **competitors** to really leverage this feature.
While *Visibility Score* looks at you in isolation, *Share of Voice* compares you to the rest of the market. It tells you how much of the conversation you own relative to other brands mentioned in the same answers.
### How we calculate it
We count every single brand mention in the answers—yours and your competitors'—to create a "Total Mentions" pool.
* **The Formula:**
```text theme={null}
(Your Mentions ÷ Total Mentions of ALL Brands) × 100.
```
* **The Example:** Let's say we find **200** total brand mentions in a week.
* **You** are mentioned 100 times.
* **Competitor A** is mentioned 75 times.
* **Competitor B** is mentioned 25 times.
* Your Share of Voice is **50%** (100 ÷ 200).
### Why it matters
This measures market dominance. You might have a decent Visibility Score (e.g., you appear often), but if your competitors are appearing *more* often or in the same answers, your Share of Voice will be lower.
## **3. Average Position**
> Where your brand ranks in the recommendation list.
### What it is
AI models often provide answers in a list format (e.g., "Top 5 CRM softwares"). The Average Position tracks exactly where you land on that list. Unlike other metrics, a **lower number is better** here.
### How we calculate it
We scan every list-based answer where your brand appears and record the numeric rank.
* **Rank 1:** You are the first recommendation (Best outcome).
* **Rank 5:** You are the fifth recommendation (Lower visibility).
* **The Calculation:** We average these rankings across all responses.
### Why it matters
* **Authority:** AI models typically list the most trusted or relevant solution first. A position closer to **1** signals high algorithmic authority.
* **Click-Through Rate:** Users are significantly more likely to read and click on the first two options. If your Average Position is dropping (e.g., moving from 2.0 to 4.5), you are losing here.
## 4. Citation Share
> The frequency of direct links to your website.
### What it is
Citation Share is arguably your most "actionable" metric for driving traffic. It measures how often the AI links directly to your website as a source of truth, rather than just mentioning your name.
### How we calculate it
We analyze the footnotes, "Learn More" sections, and embedded links in every AI answer.
* **The Metric:** The percentage of all citations in the generated answers that point specifically to your domain.
* **The Insight:** The dashboard allows you to see exactly which pages (URLs) are being cited, such as your product pages or blog posts.
### Why it matters
* **Direct Traffic:** A mention builds awareness, but a *citation* drives clicks.
* **Content Strategy:** If your Citation Share is low, it means the AI knows your brand name but is getting its information from third-party reviews or competitors rather than your own site. This signals a need to improve your website's technical structure for AI scraping.
### What it is
The Visibility Score is your baseline metric for brand presence. It answers a simple yes/no question: When a user asks a relevant question, does the AI mention your brand at all?
### **How we calculate it**
We run your monitored prompts (questions) through AI engines. If your brand name appears in the text of the response, it counts as a "hit."
* **The Formula:**
```text theme={null}
(Total Responses Mentioning You ÷ Total AI Responses Generated) × 100.
```
* **Example:** If we run a prompt 10 times and you appear in 4 answers, your Visibility Score is **40%**.
### **Why it matters**
This is your foundational metric. You cannot get traffic or sales from AI if the model does not know you exist. A rising Visibility Score means the AI models are successfully retrieving your brand from their training data or live search results.
## **2. Share of Voice**
> Your dominance compared to the competition.
### What it is
### What it is
AI models often provide answers in a list format (e.g., "Top 5 CRM softwares"). The Average Position tracks exactly where you land on that list. Unlike other metrics, a **lower number is better** here.
### How we calculate it
We scan every list-based answer where your brand appears and record the numeric rank.
* **Rank 1:** You are the first recommendation (Best outcome).
* **Rank 5:** You are the fifth recommendation (Lower visibility).
* **The Calculation:** We average these rankings across all responses.
### Why it matters
* **Authority:** AI models typically list the most trusted or relevant solution first. A position closer to **1** signals high algorithmic authority.
* **Click-Through Rate:** Users are significantly more likely to read and click on the first two options. If your Average Position is dropping (e.g., moving from 2.0 to 4.5), you are losing here.
## 4. Citation Share
> The frequency of direct links to your website.
### What it is
Citation Share is arguably your most "actionable" metric for driving traffic. It measures how often the AI links directly to your website as a source of truth, rather than just mentioning your name.
### How we calculate it
We analyze the footnotes, "Learn More" sections, and embedded links in every AI answer.
* **The Metric:** The percentage of all citations in the generated answers that point specifically to your domain.
* **The Insight:** The dashboard allows you to see exactly which pages (URLs) are being cited, such as your product pages or blog posts.
### Why it matters
* **Direct Traffic:** A mention builds awareness, but a *citation* drives clicks.
* **Content Strategy:** If your Citation Share is low, it means the AI knows your brand name but is getting its information from third-party reviews or competitors rather than your own site. This signals a need to improve your website's technical structure for AI scraping.